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Campaign for ‘Celebrities to Die a Digital Death’ Bequeathed Little to Charity
Kim Kardashian and other celebrities stopped tweeting for the sake of a charitable cause; the big surprise was that few prospective donors actually cared. I want to give to charities and help people...
View ArticleThe Mystical Perception of the Brand of Charlie Sheen
Sheen's Image: Is public opinion based on fact and reason, or is it essentially a matter of intuition? Charlie Sheen. Michael Vick. Tiger Woods. Martha Stewart. Mel Gibson. The boardrooms of major...
View ArticleMr. Sheen, Welcome to Twitter.
If anything stands as a testament to the power of integrated multichannel marketing, one only need see the growth of Charlie Sheen‘s Twitter account in a matter of hours. Setting up the account on...
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